Social media is a great way to interact with your customers, but it also means you have to be on your toes at all times! You might think that you’re doing everything right on social media, but there are plenty of ways that you can get things wrong. Here are five best practices for providing excellent customer service on social media:
- Be responsive.
Respond to customers as soon as possible. The best way to do this is by responding within 24 hours on social media and 48 hours on email, phone and chat. If you don’t know the answer, say so.
If you’re a customer service agent and you receive a complaint from a customer, respond immediately with an apology and offer help in resolving their issue. It’s important that they know that someone at your company cares about them enough to take action right away!
- Use social media as a listening tool.
Social media is a great way to listen in on what your customers are saying. You can use social media as a listening tool to find out what they like and dislike about your business, what they’re interested in, and what their concerns are.
When you use social media as a listening tool, it’s important that you respond to any customer complaints or negative feedback quickly so that the person who complained doesn’t feel ignored. This will show customers that their concerns matter enough for you to address them.
- Build relationships with customers.
The first step to providing excellent customer service on social media is to actually respond to your customers. If they’re reaching out to you, it’s important that they know they can count on a response from the company and not just an automated response that doesn’t address their concerns.
It’s also important that you respond in a friendly, polite way–and that means more than just “Thanks for contacting us.” You should listen attentively as they tell you about their needs or problems with the product or service at hand and then offer suggestions or solutions based on what information was shared with you by the customer. This will help build trust between them and your business/brand because it shows both genuine concern for their well-being as well as understanding of what matters most when making decisions about purchases related to those needs!
- Have a plan for when things go wrong.
It’s important to have a plan for when things go wrong.
You can’t control everything and your customers will inevitably give you negative feedback, so be prepared with a response that meets their needs and addresses their concerns.
You might also want to think about how you would handle a crisis situation or sensitive issue on social media–and have an action plan ready in case one happens.
Social media is a great way to interact with your customers, but it also means you have to be on your toes at all times!
You can’t hide behind a website. A customer may want to reach out to you about an issue or concern, and if you don’t respond in a timely manner, they might think of you as unprofessional or unhelpful.
Regardless of the customer’s past behaviour, it is important to respond promptly and courteously to their inquiries or concerns. Your followers will appreciate seeing that you’re willing to put aside any issues they’ve had in order to provide good service.
In sum, social media is a great way to interact with customers. You can use it to get feedback and ideas from them, as well as share information about your business. But in order for this process to be effective and beneficial for everyone involved, it’s important that you keep these things in mind when using these platforms: Be responsive; Use social media as a listening tool; Build relationships with customers and have a plan for when things go wrong.
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