Seasonal holidays and events create the opportunity to increase revenue for businesses. The biggest shopping season gives rise to the demand for gifts and wearables.
The trend starting from Black Friday lasts till the end of the Christmas season. On these special days, more and more people surf online to fulfill their shopping needs. Resultantly, websites, social media platforms, and eCommerce outlets receive a higher influx of traffic. The increased traffic can replicate more sales if handled properly.
As Christmas is approaching, you might be wondering how to prepare effectively to meet consumers’ needs. We have put together tried and tested ways to help you prepare your online business ahead of the holiday season. Read along!
Offer Personalized Promotions for Loyal Customers
Loyal customers are the backbone of any business. Recruiting new customers requires substantial marketing efforts and massive spending. However, if you give customized treatment to previous customers, these are easier to convert. According to research, loyal customers spend 67 percent more than new arrivals.
So, offer them a personalized experience by;
- Giving special discounts
- Exclusive promotional offers
- Personalized gift suggestions & redemptions
Introduce Holiday Offers
The wave of joy the holiday season brings puts everyone in a good mood. Leverage this dopamine rise to benefit your business by offering special discounts, loyalty points, etc. Examine the previous year’s sales to determine which items are in high demand and offer a discount on them. Or better yet, offer free shipping. In fact, 93% of shoppers prefer free shipping over discounts.
Update Your Socials
Add festive colours to your business by updating the theme of your social media pages. Start introducing special holiday deals across all your social media handles. According to research, about 63% of people buy the suggested products by clicking on the ads in France. Make good use of your online presence.
Optimize Your Website’s Experience
Make good use of SEO by finding out the most relevant keywords for your products, especially in line with the holiday season. According to a survey, approximately 91% of respondents use content marketing for promotional purposes. Moreover, add colors to your website interface and update the theme to set that Christmas mood. Most importantly, test your website’s speed. The holiday season is a busy time. You don’t want the visitor load on your website to negatively impact your business’ sales.
Give the User a Smooth Shopping Experience
Review the checkout process of your store. A complicated checkout accounts for 25% of cart abandonments. Include safe payment options to gain the trust of your customer. In the end, provide exceptional customer support service. As per data, 44% of dissatisfied customers never return to the same business, and 12% leave bad reviews.
As the Christmas season approaches, the eCommerce boom which developed during the pandemic shows no signs of slowing down. Your online store will attract customers if it offers an appealing shopping experience with the appropriate offers. Begin preparing as soon as possible and prepare to welcome holiday shoppers to your online store in the Caribbean!