Marketing Trends to look out for in 2023

In recent years, the marketing dynamics have changed a lot, and it seems to be changing much faster. There are many different trends that are changing marketing, and they will only get stronger in the coming years. 

This blog post is going to focus on four marketing trends that we are going to witness in the next year.  

Influencer Marketing will be on the Rise 

We foresee that influencer marketing will continue to grow in the coming decade. This is because brands have realized the power of working with social media influencers to reach their target audiences. 

It’s expected that micro-influencers are going to rule the next few years of marketing. These are influencers with smaller followings but highly engaged with their audiences. They can be more effective than prominent influencers because they have more authentic relationships with their followers. 

Customers believe influencer recommendations are 61% more than brand-produced content (38%). 

Video-based content/ Live streaming  

Video-based content is an effective way to engage with customers and promote products or services. Live streaming allows businesses to connect with their audiences in real-time, providing a unique and personal experience. 

With the rise of social media, businesses are using video-based content and live streaming to reach larger audiences and promote their brand. Videos are shareable and can be disseminated quickly and efficiently across the internet. Live streaming allows businesses to connect with customers and create a sense of community. 

78% of marketing executives believe videos have aided in sales growth. 

As we move into the future, video-based content and live streaming will likely continue to be popular marketing trends. 

Text messages will play a vital role 

In 2023, text messages will play a vital role in marketing, as they provide a direct and personal way to reach consumers. 

With the advent of smartphone technology, more and more people are using text messages as their primary form of communication. This trend is expected to rise in the coming years, making text messages an essential part of any marketing strategy. 

61% of customers want to be able to text a company back. 

Businesses must find creative ways to incorporate text messages into their marketing campaigns to reach the widest audience possible. Those that can do so will find themselves ahead of the competition.  

SEO will continue to Rule 

Google is the backbone of marketing, and SEO is the backbone of Google. Google has billions of users, and SEO has the potential to transfer a big chunk of them toward your business. According to Tarakeet, SEO can lower customer acquisition costs by 87.41 percent. That’s why more businesses are looking to incorporate SEO-based marketing in their overall marketing campaigns.  


It’s an exciting time to be in marketing, with technological innovations happening daily. Some of these technologies will be more important than others, but it’s important to note each of them. 

Marketing trends are constantly changing, and there is no better way to get a glimpse into the future than to look at the emerging trends now.  

Keep visiting to stay updated with the latest marketing trends!