Marketing your product online is the most efficient way to get the word out and generate sales in the digital age. From educating the audience to finally bringing them on the checkout page requires expertise and meticulous execution.
However, most customers don’t convert even after reaching the last stage of conversion. According to Baymard Institute research, the cart abandonment rate is skyrocketing at an average of 69.99 percent.
This means, on average, 7 out of 10 customers leave the checkout page without spending a dime.
Why this happens & how to counter it effectively?
This article lists four practical ways to make your checkout more efficient, thus replicating more conversions.
Test Your Checkout Page Design
There are many things to keep in mind when designing a checkout page. The design must be visually appealing, easy to use, and, most importantly, effective.
The checkout page is customers’ last step before they purchase. It’s essential that the design of this page is carefully considered and well planned out. When surveyed, 17 percent of American adults reported complexity of the checkout process usually keeps them away from finalizing a purchase.
Trim Down the Shipping Fee
The biggest reason behind cart abandonment is extra charges that appear in the form of taxes, shipping costs, and fees. 48 percent of individuals answered extra fees as the main cause of unsuccessful purchases.
Therefore, entrepreneurs need to create a proper strategy where shipping costs are either merged into the cost of the item or trimmed down to a few dimes.
Offer Relevant Payment Methods at the Checkout
Almost 31 percent of customers leave the checkout due to unsatisfactory payment processes. Some people leave the cart due to a lack of payment gateways, others step back for credit card issues, while most customers turn away due to trust issues with the service providers over credit card details.
When a customer completes a checkout process, it’s essential to offer payment methods that are relevant to them. It will help in boosting your sales. In addition, it sends the message that you’re dedicated to helping your customers carry out their transactions quickly.
As a Caribbean business owner, make sure to collaborate with reliable finance partners like First Atlantic Commerce to offer trustable and efficient payment gateways to your customers.
Make sure your Checkout Works on Different Devices
Making sure your checkout works on different devices is essential for your eCommerce business. Not only can this save your potential customer’s time when trying to place an order, but it can also help prevent errors and confusion.
They should be able to log in to their accounts and complete transactions on any device that has access to the internet!
All of these eCommerce strategies are vital to the success of your business. If these techniques are implemented appropriately, you can potentially increase the conversion rate by more than 35 percent!
Conclusion
The checkout process on your website is the final step in the purchase cycle. The decisions you make at this point will either seal the deal or scare away potential customers. Understanding these steps and how you can make them as smooth as possible for your visitors is essential. To make your checkout processes smoother than ever, contact First Atlantic Commerce.