5 ways to Tackle Cart Abandonment

You’ve put a lot of time and effort into designing an online store that’s easy to navigate, provides a great user experience, and showcases your products in the best light possible. But even with careful planning, you still lose customers at the checkout stage.  

What’s going on? 

A complex or slow checkout procedure is one of the most significant causes of cart abandonment. When customers are made to jump through hoops to purchase something, it’s no wonder many of them give up in frustration. The average cart abandonment rate is 69.99%. 

But don’t worry; there are ways to tackle this problem and reduce cart abandonment rates. Because simplifying the checkout process ensures the best customer experience. This blog post will elaborate on five time-tested and proven strategies to resolve the issue forever.  

Offer Free Shipping 

If you want to prevent customers from abandoning their carts, one of the best things you can do is offer free shipping. A study by ComScore found that 65% of online shoppers will abandon their cart if forced to pay for shipping. 

That’s a lot of lost sales! So if you want to ensure you’re not one of them, make sure free shipping is one of your options. 

Enable Guest Checkout 

Enabling guest checkout is among the most valuable things you can do to lower cart abandonment rates.  

If a shopper has to create an account to checkout, there’s a good chance they’ll abandon their cart. Why? Because it’s one more step they have to take. 

Guest checkout is a simple way to keep those shoppers from abandoning their carts, which you should consider implementing on your site. 

Offering Multiple Payment Solutions 

You can reduce cart abandonment by offering multiple payment solutions. This could mean accepting all major credit cards, PayPal, or Apple Pay. 

By offering multiple payment solutions and enabling guest checkout, you’re making it easy for customers to complete their purchases. And that’s a vital part of preventing them from abandoning their cart. 

Using Exit-Intent Popups 

Exit-Intent popups are these little boxes that appear when a person is about to leave your site, offering a coupon or discount as an incentive to stay. 

Exit-intent popups are a great way to recover abandoned carts and can be very effective in getting customers to finish their purchases. 

Simplify Your Checkout Process 

When it comes to the checkout process, the simpler, the better. Too many steps, and you’ll lose customers along the way. 

Ensure your checkout process is easy to follow and takes a few minutes to complete. Please include all the necessary information, like shipping addresses and payment details, and make sure it’s all saved in the customer’s account so they don’t have to enter it again on their next purchase. 

Also, use trust signals throughout the process, like security badges and payment icons, to reassure customers that their information is safe and secure. And lastly, use a progress indicator to let customers know how far along they are in the checkout process. This will help keep them from getting frustrated and abandoning their cart altogether. 

Conclusion 

You must follow all the steps mentioned above to ensure that more customers complete their purchases. Offering free shipping attracts customers, and enabling guest checkout makes it easy for them to purchase without creating an account. Likewise, providing multiple payment options is also important, as is using trust signals to reassure customers that their information is safe.  

You can choose First Atlantic Commerce (FAC) to make your checkout process further easier by employing seamless payment solutions.   

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