Holiday shopping accounts for approximately 30% of all retail sales. Businesses around the world spend a lot of time and money getting ready for Christmas, but then it’s over in a blink. The days after Christmas are relatively challenging for businesses as sales gradually slow down. Many entrepreneurs think they can use this period as an opportunity and make a clear step toward success. As a business owner, your task is to give buyers convincing reasons to purchase your products.
If you are a Caribbean business owner, here are some ways you can engage your customers and increase post-holiday sales.
Have a Sale After the Holidays
After the holiday season, most business owners start reducing their promotional campaigns. You should try your best to refrain from making this mistake.
Just because Christmas has passed doesn’t mean that your genuine holiday promotions must end. Some buyers anxiously wait for the after-holiday sale, when prices are dropped, and they can stock up on all the excess Christmas goods at a low cost. You may transform your after-holiday sales with the appropriate promotions, marketing techniques, and price plans.
Introduce Cross-Selling Suggestions
Cross-selling is a decent marketing strategy that revolves around showing customers what they are interested in. For instance, if a customer was searching for ‘Nike shoes’ then show the visitor similar products during their shopping journey. This can potentially increase your sales during the post-holiday period.
According to Mckinsey, cross-selling can boost your sales by 20 percent annually.
Prepare your Business for Returns Items
Returns and exchanges during the post-holiday season are common. If you handle returns properly, you may be able to convert some of them into additional purchases. When customers return or exchange items, you can give them a discount, if they make additional purchases.
Additionally, you may provide customers with a positive return experience to increase their probability of returning at different times of the year and becoming repeat clients.
Organize a Fun Contest
Holding a fun competition where you invite participants to submit holiday images or resolutions for the new year could be a terrific way to boost participation or even sales. The contest can also increase brand awareness.
Give Post-Holiday Coupons to your Customers
Since more people shop during the holidays, businesses have a special chance to increase sales even after the holidays. Provide customers with post-holiday coupons that they can only use after Christmas or the New Year. Gift cards serve as incentives to encourage a buyer to buy throughout the holiday and post-holiday season. Most repeat customers typically spend more money than they originally paid.
Make a clearance page on your website and direct traffic there. Your sales will continue to grow if you offer customers complimentary gifts when they buy something from you.
Wrapping up
Post-holiday sales are essential for the expansion and sustainability of any business. You can increase sales by being aware of the post-holiday demands of your customers. Maximize the possibility of customer return by providing excellent services and compensating consumers appropriately.
First Atlantic Commerce can help you manage your holiday and after-holiday period by streamlining your payment processes.