One of the most common ways people venture into online business is by offering their products on a Facebook or Instagram page. It’s a cheaper alternative to having a brick and mortar store, and less hassle than having a website designed.
Here are some helpful tips to help drive interest and engagement to your business’ social media page:
Host a Giveaway Competition
One way to help market your business page is by hosting an online giveaway competition:
Make a post of a product or service from your business that you’re going to give away for free to the winner of the competition.
Ask your followers to comment under the post and tag a number of their friends to enter.
State that in order to be eligible to win, entrants must be following your business page.
State that sharing the post to their story increases their chances of winning.
Most importantly: be transparent with the process of how you select the winner.
Use Images to Reflect Your Brand
When it comes to using social media, visuals are everything. So, it’s important that you choose images for your profile picture and cover photo that reflect your brand. On Facebook, try to incorporate the company logo in the profile picture and use the cover photo to express your brand’s energy and what you do.
For example, if you sell clothing, your profile picture can be your logo and your cover photo can be a display of your best outfit.
On Instagram, be sure to regularly post images of your new products or services while keeping with an overall theme or aesthetic. An Instagram aesthetic refers to the look and feel of your feed. You don’t want to make your pictures seem random, so you have to select specific fonts, colors, and filters to achieve the desired look and feel of your Instagram feed. This make it more visually appealing to customers scrolling through your page.
Engage With Your Audience
Unlike a website, your business’ social media page doesn’t have to solely contain posts of your product or service offerings. You can use features of Facebook and Instagram to engage with your customers, and you should be posting as often as you can to boost engagement.
Use the status feature for conversational interaction with your customers. For example, if you sell floral arrangements, ask, “What two flowers do you think belong together?” Get people responding, and also use the data to improve your stock.
You can use the poll feature on Instagram stories to compare items in your stock as well and see which ones your customers respond more favourably to.
These tips can help you boost engagement to your business’ page, and ultimately help you to gain more exposure and customers.