An about me page is a staple on any website. It is especially pertinent for new customers who want to learn more about your business and why they should choose your business over competitors. Yet not many companies dedicate the necessary time to perfecting it.
So, let’s dive into some tips for creating a great About Me page on your website:
First off what is an ‘About Me’ page?
An About Me page is a tab on the homepage of a website that describes the company, its story and the goods or service it provides. It is meant to give website visitors an idea of the company and its value proposition especially in relation to competitors.
Why does my website need an ‘About Me’ page?
It is a staple on any website and one of the first tabs that new visitors visit. It allows businesses to tell their story and describe their good and service. One of the most important factors is that it often helps build customers trust with the brand as they get a full idea of the company, what it represents and what it offers.
What should I have on my ‘About Me’ page?
Provide a Concise Story of the Company
It is important the copy on an about me page is simple, concise and relevant. Besides just stating what the company is and what it sells, it is important for companies to sell themselves here. What makes your business different or unique in comparison to competitors? When writing about your company, think about what information would be relevant to the customer, for example, some companies include their history because it speaks to their overall brand identity and image, however, in some cases, it can be seen as irrelevant and boring to a new customer.
Think about covering these 5 main questions:
- Who are you?
- What does your company do?
- How does your company do it? (Example: we provide high-quality content for clients through our highly qualified and creative team)
- What matters to your company? (Example: delivering value, convenient service, high-quality products, creating a safe work environment etc)
- Why should I choose your company?
Show Your Company
The page should also include imagery or videos to help readability and engagement on the page. This could be images of the owner, the team or even videos of the product or service. Some companies like to add customer testimonials and even CTA’s. Once the information would be relevant to what the customer needs to know then it should be added.
Is the Value Clear to the Consumer
One of the best ways to gauge whether your ‘About Me’ page is effective is to leave it overnight and come back to the page with fresh eyes and read through and see whether the company’s brand identity and value proposition is clear. Ask questions such as:
- Is the benefit of the product or service clear?
- Does this help potential customers understand who and what we are?
- Is it clear what the company can do for the customer?
Once you think these questions are sufficiently answered you can make the page live.
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