Adobe has announced a new set of e-commerce web tools that will help manage and optimise the buying process on websites, mobile devices and social media. Author: Chris Taylor
Adobe has announced a new set of e-commerce web tools that will help manage and optimise the buying process on websites, mobile devices and social media.
Adobe’s CQ e-commerce platform, unveiled to coincide with its Digital Marketing Summit in London, can firstly be combined with its new Web Experience Management (WEM) solution to bring shopping and social data together, reports mycustomer.com.
The benefits of this include the potential for deep personalisation between retailer and customer. Customers using the CQ e-commerce platform in combination with WEM can monitor and target on-site product advertising specifically for that visitor, thereby encouraging a sale.
“The concept is to tie together content management with e-commerce shopping cart functionality so that you can maintain the customer experience as you go from pre-visit to visit, to buying something, putting it in the shopping cart and then exiting,” Neil Morgan, senior director of EMEA marketing for digital marketing, explained.
Customers can log into Adobe CQ-managed sites using their existing Facebook or Twitter profiles, allowing web e-commerce providers access to a wealth of personal information in which to build a personalised experience from.
When used in combination with a top online payment processor, Adobe seems confident that its tools will deliver the sort of high-end experience that users demand today.
“Whether delivered on-premise or in the cloud, on a desktop, tablet or smartphone, the online buying process has to be delivered flawlessly the first time,” says Adobe’s Kevin Cochrane, vice president of Product Strategy and Solution Marketing, on marketwatch.com – something which the company thinks its new product can aid.