Asda has launched a new mobile e-commerce site which allows customers to order groceries direct from their smartphones. Author: Joe Elvin
Asda has launched a new mobile e-commerce site which allows customers to order groceries direct from their smartphones.
The Walmart-owned supermarket chain is the first to optimise their home delivery service for smartphone users who fancy doing their grocery shopping on the go.
By entering the credit or debit card details into the new website, users can pay the supermarket directly into their online merchant account and have their shopping delivered to them as early as the next day.
Head of mobile strategy Kate Cuthbertson claimed that the developments will prove extremely useful to a large number of Asda customers.
Speaking to The Drum, she said: “We know our customers want shopping convenience at their fingertips – so we’ve developed an easy-to-use grocery website, full accessible from smartphones, with the option to add or amend orders right up until the evening before delivery.
“The mobile site was an international collaboration between Asda and the Walmart mobile team based in the US. We’ll be constantly updating and improving the site over the next few months, with lots more interesting mobile developments to follow soon.”
According to Marketing Week, the website also includes an online store finder which will make it easier for customers to locate their nearest supermarket no matter where they are.
There has been no announcement as of yet explaining whether this will eventually apply to other Walmart brands.
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