Almost nine out of ten Brits have shopped for clothes online, according to a new survey. Author: Joe Elvin
Almost nine out of ten Brits have shopped for clothes online, according to a new survey.
A poll conducted by Cotton Council International has indicated that 44 percent of Brits shop for clothes online at least once a month, whilst a keen 3 percent admitted to doing so on a daily basis.
According to prnewswire.com, 13 percent of those questioned now buy the majority of their clothes online. This figure is up from 3 percent just two years ago.
In an interview with just-style.com, Cotton Council International’s marketing manager, Stephanie Thiers-Ratcliffe, claimed that retailers were proving increasingly keen to improve their online payment solutions as a result of this trend.
She said: “Our research reveals that there has been a marked uplift for people going online to research and buy clothing, but not at the expense of quality. This trend has seen retailers across the board take more of an interest in their online clothing offering, ensuring the customer experience, delivered both on and offline, is second to none.”
The survey also revealed that the majority of British shoppers are happy to pay more for a product that is perceived to be of better quality. 60 percent of respondents said they would prioritise durable clothing over similar items which were cheaper.