China aims to be world leader in e-commerce

A document has confirmed that China expects to quadruple its web sales by 2015, reaching some £1.4 trillion. Author: Ashley Curtis

A document has confirmed that China expects to quadruple its web sales by 2015, reaching some £1.4 trillion.

The country is reportedly set to add the equivalent of the entire population of Canada in e-shoppers in each of the next four years.

To achieve this, improve online payment security and the reliability of delivery systems, the country’s Ministry of Industry and Information Technology (MIIT) has outlined a five year plan for e-commerce – a plan which began last year.

According to The Register, a ten-point plan has been highlighted in order to complement existing growth in mobile internet, cross-border trade, the SME sector and the online payments industry.

This plan includes cracking down on illegal e-commerce, improving consumer rights and enhancing e-commerce laws. Strengthening regulation/standards, developing statistical monitoring of the market, accelerating staff training and improving international co-operation will also be on the agenda. China hopes the sector will be much improved over the course of the next few years thanks to this.

The government will be helping e-commerce along the way, of course, as the Chinese word for ‘oversight/monitoring’ appears no less than 17 times in the report, reports TechInAsia.

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