New research has found that the standard of customer service means more to people than the cost, when it comes to online shopping, reports econsultancy.com.
New research has found that the standard of customer service means more to people than the cost, when it comes to online shopping, reports econsultancy.com.
The data, collected by OnePoll and EPiServer, quizzed 1,000 shoppers about their online shopping habits over the past year.
It found that 57 per cent said that they will still choose an online payment transaction with their favourite retailer, rather than one that was cheaper.
EpiServer product manager, David Bowen, commented on the results telling freshbusinessthinking.com: Our research goes to show that the ease of online shopping has not killed brand loyalty, and a positive customer experience is still more important to UK shoppers than price.”
He continued: “Retailers shouldn’t just be trying to compete on price; instead they ought to concentrate on delivering the best possible online experience to keep customers spending.”
The research also revealed that 44 per cent of participants had used a mobile device to make an online purchase in the last month – making it even more important for companies to make sure they are represented well on all platforms.
Top online purchases revealed in the survey included clothes and shoes (46 per cent), CDs/DVDs/video games (45 per cent) and books and stationary (37 per cent).
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