Demand for luxury menswear injects excitement into Australian e-commerce

Online fashion retailers in Australia have every right to anticipate “exciting” times ahead as men, not women, are causing business to skyrocket.

That’s according to Jeremy Langmead, editor-in-chief of web store and style blog Mr Porter, who claims that companies just like his own are being left astounded by activity around the market.

Talking to, the former print journalist admitted to knowing little about online shopping when he first joined the group in 2011, although he now claims to be completely ensconced in the world of e-commerce and what it means for brands of all sizes.

“Even in the two years since we launched, menswear has just shot forward. Sales have grown and men are getting more adventurous,” he said, citing coloured chinos and print as the main drivers of business.

Mr Langmead also stated that if he was asked to predict if men would fuel sales of fashionable garments, he would have said this simply wasn’t possible. However, it seems Australia’s e-commerce businesses are indeed seeing a rise in male shoppers – a trend which may well inspire international retailers to start offering online payment processing and delivery services to customers in the country too. 

As reported by, Mr Porter saw its revenues increase by 55 per cent in 2012, driven by products on its menswear line. Still, Langmead says his firm is already looking to the future and what e-commerce might have in store.

“What’s exciting about media and e-commerce is that they’re evolving daily and the technology we can use and the number of people we can talk to is changing and growing so rapidly.

“It’s exciting,” he concluded.


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