E-commerce spending up again this year in US

The latest statistics show that the e-commerce spending is up again in the US this year, according to marketwatch.com.

Research from internet analytics firm comScore shows that the number of American customers making online payment transactions has increased for the 15th consecutive year. The amount spent online in the second quarter of this year hit $49.84 billion (£32.2 billion).

This was up from $43.15 billion (£27.87 billion) in the same quarter last year. The data also showed that it was the 11th consecutive year for double-digit growth.

The most popular online product categories in the time period were said to be Apparel & Accessories, Digital Content & Subscriptions, Sports & Fitness, Consumer Packaged Goods and Home & Garden, with each category growing by at least 19 per cent from last year.

The data also looked at mobile spending figures and found that during the same quarter, mobile spending increased by 24 per cent year on year, or $4.7 billion (£3.04 billion).

Talking about the statistics, Gian Fulgoni, chairman of comScore, told bizreport.com: “Increased spending growth for the quarter not only reflects the long term share shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment.”

He continued: “This strength is particularly significant since the second quarter tends to be seasonally lighter for e-commerce, and, as such, represents a positive indicator for the back half of the year.”


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