The French retail sector is going under a makeover as ecommerce, ‘click and collect’ and a rising interest in corporate responsibility shape the industry.
The French retail sector is going under a makeover as ecommerce, ‘click and collect’ and a rising interest in corporate responsibility shape the industry.
Figures from McKinsey, a consultancy, show that French shoppers spend 140 billion euros a year on groceries but revenues remains ‘largely flat’ due to the recession.
As a result, online retail is booming, with 38 million people now making an online payment for goods and services via this route – double the figure from five years ago.
McKinsey states nearly three-quarters of internet users make purchases online, measured against 40 per cent in 2006, with the sales generated by the web expanding by around 20 per cent per year.
In addition, 19 per cent of people in France prefer to go online for their travel needs.
Mobile spend also rocketed by 171 per cent in the last year to 2.2 billion euros while nearly half of French shoppers use a mix of channels – brand websites and in-store, at least – on the path to purchase.
“While French consumers were slower to join the queue of enthusiastic clickers, in just about every category, they are increasingly living in a multichannel world. Ecommerce cannot be ignored anymore,” claimed McKinsey on mckinsey.com.
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