Customers will more readily be able to tell a good online merchant from a bad one thanks to the introduction of Google’s new Trusted Stores status. Author: Chris Taylor
Customers will more readily be able to tell a good online merchant from a bad one thanks to the introduction of Google’s new Trusted Stores status.
Only e-commerce sites that “demonstrate a track record of on-time shipping and excellent customer service,” will be liable for the badge, said Google’s Tom Fallows, from the firms own e-commerce arm, Web Pro News reports.
Customers will be able to check how well a merchant performs by simply hovering over the new badge that will appear on selected seller’s websites. The web giant will assess the two categories, customer satisfaction and shipping performance, before turning them into a percentage. Sites will additionally be graded by letter, A or B+ etc.
Only a handful of US companies have been selected to take part in the pilot scheme so far, but it is widely anticipated that more stores will apply for the special status as soon as possible, providing that they already have the necessary online payment services.
In addition, IT Pro Portal revealed that Google is to offer some form of protected payment and mediation services. Citing a blog post, it confirmed: “When a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google.
“Then, if a problem arises with their purchase, they can request Google’s help, and Google will work with the merchant and customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases.”
Google requests that other retailers who wish to be enrolled in the Trusted Stores beta program fill out an online submission form.
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