Health and beauty retailers saw online sales surge in April, with customers put into the spending mood by the arrival of warmer weather, internetretailing.net reports.
When compared to the same month in 2013, sales in the sector increased by 32 per cent to reach the highest figure in almost two years. IMRG and Capgemini’s latest e-Retail Sales Index also shows that transaction values grew by 17 per cent across the board.
Rising temperatures are thought to have played a part in the impressive growth enjoyed by some food and drink firms too. Online alcohol sales, for example, grew by 19 per cent from March as consumers prepared for BBQs and get-togethers.
IMRG’s chief information officer, Tina Spooner, was quoted by consultant-news.com as saying: “As the UK economy continues to pick up pace, it is evident that the online retail sector is also seeing positive trends during the recovery.
“For the fourth consecutive month we have seen annual growth in e-retail sales exceed the performance in the comparable period last year, resulting in overall growth of 17% year-to-date.”
While all sectors experienced upturns, year-on-year growth among travel companies was limited to just six per cent. In April 2013, the same report highlighted a much more substantial increase of 16 per cent.