John Lewis changes web focus to mobile market

Retailer John Lewis has announced it is to focus primarily on the mobile market ahead of this year’s Christmas rush, reports.

The nationwide chain, which is often referred to as the benchmark for Britain’s retail market, has revealed that it will be focussing predominantly on the smartphone and tablet shoppers as sales grow ahead of Christmas.

Currently, more than 40 per cent of the retailer’s web visits originate from mobile devices, although strong growth in recent years could soon bring the total up to even with – or even higher than – desktop traffic. Not only that, profits for the first half of 2013 were up by 7.3 per cent on the same period last year.

In light of this, a statement released by the John Lewis Partnership declared 2013 to be the UK’s first “mobile Christmas”.

With the iconic retail store ploughing more of its efforts into the mobile market, it will only be a matter of time before others begin following suit, as credit card processing options start becoming increasingly optimised for mobile users.

Describing the move as part of its “quiet revolution”, chairman of the John Lewis Partnership, Sir Charlie Mayfield, told “There are some fundamental changes taking place in retail and the range and scale of these investments demonstrate our determination to take full advantage of the market opportunities they bring.”


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