The online retail sales figures for July prove that June’s drop in transaction activity was “merely a blip”, according to the IMRG’s chief information officer.
Tina Spooner’s comments come after the e-retail industry body announced that £8.1 billion was spent online last month, marking year-on-year growth of 14 per cent.
Activity was also up by three per cent for the month. This is after sales had declined by five per cent from May, internetretailer.com reports.
Some industries performed better than others, with online sales of electrical items up 19 per cent compared to the same period of 2013. The home and garden sector also enjoyed a strong July, with growth of 17 per cent. This is likely to have been influenced by the month’s dry weather; in June, sales only increased by eight per cent.
Ms Spooner thinks things look good for the future too. She was quoted by essentialretail.com as saying: “It is evident that consumers are now spending more money online, and the increase in high-ticket purchases including electrical items, furniture and holidays, indicates that consumer confidence is certainly increasing.
“The UK online retail industry is, once again, performing close to our growth forecast and we are still on track to see in excess of £100 billion spent online for the first time this year.”
Author: Graeme Parton