More than a third of all online sales in the UK now come from smartphones and tablet computers, new data shows.
According to the latest IMRG Capgemini Quarterly Benchmarking Report, 36 per cent of all e-retail transactions are completed using mobile devices. The figure rises even further for clothing firms, with m-commerce accounting for 40 per cent of sales.
In total, £24.2 billion was spent between May and July this year, with mobile sales alone reaching £8.7 billion, warc.com reports. Interestingly, tablets were more popular among shoppers during this time, making up 82 per cent of the figure.
The new data also shows that, for the first time, the majority (52 per cent) of visits to retail sites are coming from mobile users.
IMRG’s chief information officer, Tina Spooner, believes the results prove that retailers can easily justify their decisions to invest in mobile technologies.
She was quoted by itproportal.com as saying: “With over half of all e-retail traffic now coming via smartphones and tablet devices, the latest Quarterly Benchmarking results reveal a huge landmark in the growth of mobile commerce,” she said.
“Considering that as recently as 2010, mobile visits to e-retail sites accounted for less than 3% of traffic, this latest milestone represents staggering growth of 2,000% over the past four years.”
Author: Graeme Parton
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