The ongoing trend for shopping on a smartphone or tablet is showing no signs of slowing down, a new report has claimed.
The latest quarterly report from IMRG and Capgemini has found that online shopping remains popular – and that mobiles are behind much of the growth.
During Q1 2013, m-commerce was said to account for around one in five online sales, an increase of around five per cent on figures recorded at the end of 2012, business-money.com reports. Much of this growth, analysts have claimed, can be attributed to larger numbers of people owning smartphones and tablets, after the mobile devices posted strong sales figures last Christmas.
It wasn’t just sales that were on the rise where mobile users were concerned, but visits as well. During Q4 2012, some 24 per cent of visitors to online retailing sites logged on with their mobiles. By Q1 2013, however, this had increased to 30 per cent. Looking at this figure on a yearly basis shows more growth still, rising from just 2.6 per cent in 2010 to 8.2 per cent in 2011 and 21.3 per cent in 2012.
This is expected to send out a message to all online retailers, illustrating just what they could miss out on if they don’t embrace the mobile market when it comes to their website, marketing and credit card processing.
Explaining the results, Chris Webster, VP, head of Retail Consulting and Technology at Capgemini, told internetretailing.net: “In 2020, when we look back on the last ten years, we will undoubtedly see it as the ‘mobile decade’.
“In the first three years alone we have seen sales via mobile devices increase from nearly zero to over 20 per cent of all e-retail sales. However, we are only scratching the surface and over the next few years we will see the technology reveal its full potential.”