Domino’s Pizza has revealed the massive profits gained off the back of their online ordering service. Author: Joe Elvin
Domino’s Pizza has revealed the massive profits gained off the back of their online ordering service.
According to a recent company statement, 46.6 per cent of the items delivered by the fast food giant in Q3 2011 were ordered either via their website or the Domino’s Pizza app.
Thanks in part to an increased use of these platforms, the company was able to boast a sales total of £45 million, which represents an impressive 36 per cent increase compared to the same period last year.
These results are likely to encourage fast food chains of all sizes to invest in an online merchant account and allow customers to order food using the internet.
Many customers are now choosing to order Domino’s Pizza on the go via their smartphones or tablets. In fact, myhermes.co.uk report that 13 per cent of the company’s e-commerce sales were ordered via mobile platforms.
In an interview with thedrum.co.uk, chief executive Chris Moore claimed to be delighted with how popular the company’s online service had become.
He said: “We are pleased to have had a good quarter’s trading and, although the economy as a whole is still very tough, we have got exciting plans in place for the rest of the year.”
“We are on track and confident that we will finish the year in line with market expectations.”
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