Number of online shoppers rise dramatically in the UK

The number of British online shoppers has risen dramatically over the last six years and now 74 per cent of adults buy products or services via the internet, new figures from the Office for National Statistics (ONS) reveal.

Back in 2008, only 53 per cent of the population shopped online, but for most Brits these days the internet is part of daily life. Some 76 per cent of UK adults go online every day, which is equal to around 38 million people. This year, the ecommerce industry has mostly been driven by clothes sales as almost half of Brits have bought garments online, a percentage which rises to 64 per cent when just 25 to 34-year-olds are taken into account, reports

Some 90 per cent of 25 to 34-year-olds now shop online and over 65s are slowly beginning to catch up, as 40 per cent now use the internet to buy products or services. Just six years ago, only 16 per cent of older Brits were considered online shoppers.

Men are more likely to use ecommerce sites, with 75 per cent of male consumers buying things online compared to 72 per cent of women, reports Brits aren’t just using the internet to buy items though; 73 per cent utilise it to find out more about certain products and services.

Author: Laura Varley


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