New research has found that the number of online purchases made in Australia has increased by 46 per cent in the last two years, according to yahoo.com.
The data was taken from the annual World Internet Project. It also showed that the value of online purchases made by each Aussie increased by nearly six per cent in this time period, reaching $218 (£117.47) per month. However, when it came to men and women, males spent more online shopping in the last two years than females, at $229 (£123.40) a month compared to $204 (£109.93) respectively.
Talking about the study, one of the researchers, Scott Ewing from Swinburne University, said that it showed online shopping was now a part of Aussies everyday life. He told gadgets.ndtv.com: “Australians are more likely to shop weekly or more often than other jurisdictions, so in 2013 it was something like three in ten Australians shopped online at least weekly.”
These figures compared to just 20 per cent of New Zealanders who shop just once weekly and only ten per cent of those from Switzerland.
The report also found that there is a growing trend for consumers to research products online before they purchase them, for things such as prices or reviews.