Online retailers must have complete knowledge of their target audience’s shopping habits in order to fully take advantage of the medium
Online retailers must have complete knowledge of their target audience’s shopping habits in order to fully take advantage of the medium, an industry expert has claimed.
Bo Mattsson, who is the CEO of market research tool provider Cint, has urged businesses of all sizes to put together a complete profile of their target demographic in order to make the most of their online payment services.
In an interview with sourcewire.com, he explained that retailers should know everything they could about when their customers shopped online – like their spending routines, delivery requirements and the amount of time they spend shopping online.
He said: “Only once thorough insight has been gathered will online retail companies be able to align their business plan with a coherent e-marketing strategy via social media channels, digital advertising, PR or by carrying out a voucher or discount code promotion to attract online users to their site.
“Knowing the opinions of customers will mean they are better placed to understand the wants and needs of their prospective customers – which in this treacherous marketplace is a definite must.”
In a previous interview with marketwatch.com, Mattsson explained that there were plenty of tools available online for online retailers to evaluate how their advertising campaigns were performing.