Owners of e-commerce websites have been urged to make online shopping more of a social experience. Author: Joe Elvin
Owners of e-commerce websites have been urged to make online shopping more of a social experience.
Internet psychologist Graham Jones has claimed that utilising social media websites would help online retailers recreate the feeling of shopping with friends on the high street.
In an interview with hostway.co.uk, he explained why this could be a move which leads more customers to actually use a website’s online payment services for their goods.
He said: “People who go out with friends tend to buy more than when they shop alone. This means that e-commerce operations need to find ways to increase the social aspect of what they offer online.”
It appears as if a large number of online retailers are already tapping into this trend and benefiting financially as a result. Investors.com report that last year, 72 per cent of online stores increased their spend on social media services.
Jones also predicted that mobile applications would be a key new method of driving online shoppers to buy products on the go.
He said: “Mobile websites are largely things of the past for e-commerce and don’t deserve a great deal of attention. Apps provide the convenience which online shoppers desire.”
Many industry experts have argued that retailers will soon be encouraging consumers to purchase products directly via social media websites such as Facebook and Twitter.