Online shopping in the USA remained very strong in December, with the myriad special days earmarked for large sales helping to boost sales. Author: Deborah Bates
Online shopping in the USA remained very strong in December, with the myriad special days earmarked for large sales helping to boost sales.
In fact in the weeks leading up to December 9th, some $5.9 billion was processed via online payment systems rather than in-store; representing a year-on-year rise of 15 per cent.
ComScore revealed that the initial 39 days of the holiday season enjoyed an increase in online spending as well, rising 15 per cent to $24.6 billion. On Cyber Monday, some $1.25 billion was shelled out by US shoppers online, whilst Black Friday saw an annual rise in ecommerce sales of 26 per cent.
The chairman of ComScore, Gian Fulgoni, made a statement regarding the figures.
Cited by Mail Online, he revealed: “These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum, due to retailers pulling back on their promotional activity.” He continued to say that this data provides a “strong finish” to the holiday season.
Green Monday provided a strong boost to the US economy as well, which is the Monday closest to 10 days prior to Christmas. It is renowned for being a big online shopping day and this year, pulled in a whopping $1.1 billion from consumers, Bgr.com revealed.