Over half of Brits shop with five e-retailers or less

Competition between online retailers might be even tougher than first anticipated, as 57 per cent of Brits choose to only buy from five e-retailers or less, a new survey reveals.

According to internetretailing.net, the survey, which was conducted by PricewaterhouseCoopers (PwC), shows consumers shop with their top three e-retailers because they trust them, with 85 per cent citing this reason. A further 79 per cent say price is a big influence on their particular shopping choices.

British retailers face stiff competition from international ecommerce sites too, as a third of Brits now buy things online from outside the UK. The main reason for this is because they often can’t find the item they want on a British site.

The good news is online shopping is becoming a regular habit for a lot of Brits, as 37 per cent say they buy things online every week. This is mostly because it’s cheaper to buy the items they want online, as 64 per cent claim this is the case.

Mobile sites are growing in importance for online retailers too, with transactions made on tablets rocketing by 56 per cent in 2013 compared to 2012. Purchases conducted on mobile phones also saw an impressive rise, increasing by 46 per cent over the same period, reports telegraph.co.uk.

Matthew Tod, UK retail and digital partner at PwC, says PC sales are now on the downturn.

“Consumers are choosing the shopping method that suits them best, and whilst store decline has been visible for a number of years, it now seems to be the turn of the PC to suffer as consumer shopping behaviour continues to evolve,” he explained.


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