Clothing retailer Primark is set to launch its first e-commerce website next year. Author: Joe Elvin
Clothing retailer Primark is set to launch its first e-commerce website next year.
The retailer will no doubt make use of an international merchant account in order to sell goods in a variety of countries, although there remains some doubt as to whether the move will be suitable for their business model.
According to Marketing Magazine, Primark executives remain concerned that the internet is more of a place for long-term considered purchases rather than the “throwaway fashion” that Primark provides.
However, Verdict Research analyst Sarah Peters believes that the move will allow the retailer to expand even further.
Speaking to The Next Web, she said: “Primark is still growing rapidly through its stores, so it has been necessary to focus on digital. Now is about the right time.
“It’s a growth sector – there are people that can’t get to Primark stores and some may be put off because the stores get so busy at the weekend. It can also open doors internationally, if you look at what retailers such as ASOS and Next have done.”
It is thought that Primark will have to sell stock in very high volumes in order to make the project profitable because the prices of its goods are so low.
The launch date of its e-commerce website is yet to be confirmed.
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