The potential commercial benefits of retailers providing online payment services in the run-up to Christmas have been lauded by a research firm. Author: Paul Smithson
The potential commercial benefits of retailers providing online payment services in the run-up to Christmas have been lauded by a research firm.
IMRG and eDigitalResearch found that 35 per cent of people they interviewed regarding their smartphone use said they intend on using the gadgets more for their festive shopping, reported Warc.
Derek Eccleston, research director at eDigitalResearch, suggested the fast-paced development of mobile technology has opened the doors to greater revenues via the medium.
In his opinion, this is partly down to the quick uptake of firms who have developed apps and designed mobile-specific sites.
“As we continue to be gripped by the MEcommerce revolution – where the consumer now holds the power to shop where, when and how they like – it is crucial that retailers have a strong presence across multiple channels,” added Eccleston.
The study offered evidence of how important the internet will be in terms of Christmas shopping, with 19 per cent of respondents saying they will carry out a greater amount of such activity online this year.
However it is not just at Christmas when consumers are turning to the web for their purchases, according to a Deloitte and Gfk survey reported by retailgazette, which found that 44 per cent of non-food transactions are either researched or bought on the net.
Jolyon Barker, global lead for technology, media and telecommunications at Deloitte, urged retailers to exploit the benefits of smartphones, which he labelled “digital tills”.