Japanese cosmetics company Shiseido Co. Ltd. will tomorrow launch a new website allowing Chinese customers to order goods online. Author: Joe Elvin
Japanese cosmetics company Shiseido Co. Ltd. will tomorrow launch a new website allowing Chinese customers to order goods online.
Wwd.com reports that the company has launched a brand new product range called Pure and Mild Soi developed specifically for the Chinese mail-order market, as part of its celebrations for its 30th anniversary of doing business in the country.
Having already made a wealth of profit selling Pure and Mild products in supermarkets, hypermarkets and specialist cosmetic stores, it will now be hoping to take full advantage of the growing popularity of e-commerce throughout the country.
It will have no doubt set up a credit card merchant account suitable enough to cope with the huge demand expected during the new website’s first few weeks and beyond. This will give customers the ability to quickly and safely purchase goods from the new product range via either debit or credit card.
According to The Wall Street Journal, the Pure and Mild Soi range consists of 14 brand new skincare products with a price range between 90 – 230 Chinese yuan (£8.90 – £22.70).
Shiseido has finalised plans to build a new facility in its Shanghai base in order to efficiently produce and market the new Pure and Mild Soi range.