Building relationships with social media users is essential to the success of ecommerce sites, according to advice from searchenginejournal.com.
Building relationships with social media users is essential to the success of ecommerce sites, according to advice from searchenginejournal.com.
That’s because users of social networking sites are some of the most influential people on the internet. Businesses who establish a solid relationship with these users can contribute to the success of their sites, as they will get more attention on platforms like Facebook or Twitter.
In fact with Facebook gaining a total of a billion users by last year and many developed economies expected to have a smartphone penetration of between 70 – 80 per cent, the influencers of social networks seem set to have more of an impact than ever before.
Having several individual Twitter accounts that all link back to the same brand opens up the opportunity to build on personal relationships, the advice said.
Also, influential users may increase the amount of people visiting ecommerce sites by sharing the details of the relationship online. Consequently, the sites may find online payment levels rise as people are directed towards their businesses.
Brett King, writing for huffingtonpost.com, pointed out a number of businesses that are coming out on top because of this trend. He highlighted their success, saying: “Business [sic] that thrive on community and work by using social as the glue to commerce, creating value through the community, but monetizing it in unique ways also.”
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