Reports have suggested that over the coming 12 months, online shopping will be driven by those using tablet devices. Author: Deborah Bates
Reports have suggested that over the coming 12 months, online shopping will be driven by those using tablet devices.
According to analytics company Logan Ted & Co., tablet users are increasingly using their gadget to make purchases via the internet.
The company’s chief executive, Matthew Tod, explained: “Our research demonstrates that tablets are now growing even faster than the mobile commerce market and it is becoming increasingly evident that one of their primary functions is as online shopping tools, meaning retailers must include them in their multichannel plans for 2012 and beyond.”
His thinking was echoed by a chief marketing officer, Paran Johar, who also spoke to Bizreport.com about the rise of this technology. He explained: “The drastic growth in tablets as a choice device for ecommerce is due to its larger form factor, which is more conducive to the keystroke-intensive behaviours of internet purchasing and banking.”
The growing trend may well encourage online retailers to double-check the security of their website; in addition to the ease of using its online payment system via a handheld device – particularly e-commerce sales are set to increase by 22 per cent this year.
This was confirmed by Shopsafe.co.uk, which cited Logan Ted & Co’s figures. These found that in Christmas 2011, 14 per cent of online shoppers used their tablet device to purchase a present. In fact, some believe that tablets like the iPad could become even more popular than the ubiquitous smartphone when it comes to buying something online.