Tmall.com comes out on top in China

Tmall.com has been named as China’s number one e-commerce site, helping users find the items they need quickly and efficiently, before letting them complete the transaction via online payment. Author: Deborah Bates

Tmall.com has been named as China’s number one e-commerce site, helping users find the items they need quickly and efficiently, before letting them complete the transaction via online payment.

The site sells everything from underwear to cars, according to Cnet.com – which proclaimed the site number one in the top ten of China’s most fruitful online shopping websites.

‘It sells pretty much anything… and even has an open platform on which some of its B2C e-commerce rivals have storefronts,’ the website confirmed. ‘It also plays host to many a brands’ main online retailing presence, as seen on Pepsi’s pepsi.tmall.com store.’

Tmall.com has managed to gain 39.9 per cent of China’s e-commerce market share, but isn’t the only site to be flourishing in the country; 360buy.com and Suning.com have also managed to make a name for themselves. Whilst the former boast 14.7 per cent of the market share, Suning.com has picked up 2.4 per cent – an admittedly smaller figure but still reaching the top three sites.

China’s dedicated Amazon site came in fourth in the top ten, followed by Dangdang.com, Vancl.com and 51buy.com. The eight/ninth spots were taken up by Coo8.com and Newegg.com.cn, with Yihaodian.com coming in at tenth place.

The latter is a website backed by Walmart and prides itself on being China’s largest food/consumables online shop. In April, the website launched a new division dedicated to baby goods, Chinadaily.com.cn revealed; accompanied by a mobile app dedicated to the same products.

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