US e-commerce sales rise for eleventh consecutive month

Good news for US e-commerce – sales in the sector have risen for the eleventh consecutive quarter in April – June 2012, according to online market tracker comScore.

Figures show that online retail spend jumped an impressive 15 per cent to $43.2 billion in the second quarter of 2012, according to, marking not just the eleventh consecutive month of growth, but also the seventh consecutive month of double-digit growth.

Digital content and subscriptions, consumer electronics, flowers, greetings and gifts, computer hardware and apparel were the fastest-growing segments in the US; with each category increasing at least 16 per cent when compared to a year ago.

The report also found that 42 per cent of e-commerce transactions included free shipping, which is increasingly viewed as commonplace when making an online payment to a major e-commerce firm.

Gian Fulgoni, chairman of comScore, commented on the figures on “While the second quarter’s 15-percent growth rate couldn’t quite match the especially high growth rate from the first quarter, it was nevertheless almost four times higher than the growth in overall consumer spending, a sign of continued strength in the e-commerce channel.

“That said, although e-commerce remains strong, we are taking a cautious view of the second half of the year in light of some renewed signs of economic uncertainty and a stubbornly high employment rate,” he added.


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