Sales recorded by US online retailers remained stable during the wet and stormy weather from Hurricane Sandy, as many ecommerce firms noticed no change in online payment metrics, sales or hits.
Sales recorded by US online retailers remained stable during the wet and stormy weather from Hurricane Sandy, as many ecommerce firms noticed no change in online payment metrics, sales or hits.
Reported by ecommercebytes.com, Hurricane Sandy had the potential to threaten sales of clothing and holiday gifts, but many retailers experienced no change during the storm.
However Palmer Pekarek, a representative of retailer Ruby Lane, said it was “too soon” to say if the storm had a noticeable impact.
“We have yet to see an impact from the storm,” he said. “We did discuss it during our Management Team Call today and we have been in communication with our shops and gave them some suggestions.
“We are watching the situation closely and will see if sales go up or down, and if shop owners experience any delays, like electrical, shipping, etc.” Pekarek added.
Furthermore, a representative from eCrater admitted that sales and traffic were at approximately the same level, while Phil Davies from TIAS.com said the marketplace actually saw an increase in sales during the storm.
However, users of micro-blogging service Twitter were outraged when US clothing firm American Apparel sought to take advantage of the storm by sending out a ‘Hurricane Sandy Email’ email blast, according to fashionista.com.
A spokesman for the retailer apologised for the email, stating “we’d never mean to offend anyone and when we put the email out yesterday (29th October) it came from a good place”.
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