American ecommerce firms need to ‘seize the opportunity’ presented by international holidays and prime sales seasons.
That’s according to an article by Heather Kaminetsky for businessinsider.com, who believes that by identifying key holidays and events, US retailers can sell their products to an even wider audience.
She highlights Valentine’s Day as a prime event for consumer spending.
“Regardless of where you live, the spending power of this date is not to be underestimated,” she said, cited by njuice.com. “Hallmark found that 141 million Valentine’s Day cards are exchanged worldwide, and recent data suggests that 42 per cent of Europeans spend on average 36-50 euros for Valentine’s Day worldwide.”
Furthermore, Black Friday and Cyber Monday are fantastic sales days either side of Thanksgiving, known for their outrageous deals. The two days often show a dramatic spike in international shopping, with many shoppers making an online payment to US sites due to their offers.
Diwali, Chinese New Year and Japan’s ‘Summer Bonus Season’ also represent international holidays that can be targeted.
“Japan consistently projects higher consumer spending in months when summer bonuses are distributed, as summertime is known for its annual bonuses among large Japanese firms…the extra income in these is still leading to increased spending on luxury goods, travel and leisure relative to other months of the year.” writes Kaminetsky.