Last year saw spending in the US travel ecommerce sector breach the $100 billion mark for the first time, according to comScore figures cited by skift.com.
Last year saw spending in the US travel ecommerce sector breach the $100 billion mark for the first time, according to comScore figures cited by skift.com.
Stats suggest airlines managed to beat out hotels when it came to spending, with air travel totalling 65 per cent of spend while hotels accounted for 19 per cent. These figures mark a year on year change of nine per cent and seven per cent respectively.
Car rentals took 9 per cent of the market but grew at a slower pace, rising six per cent to nearly $9.7 billion. Travel packages (five per cent) and “other travel” (two per cent) managed to grow at a pace of ten per cent, cites comscore.com.
Overall, it appears US holidaymakers are increasingly looking to make an online payment when purchasing hotels, flights and car hire, especially as some of the big players appear to be losing ground on smaller ecommerce websites.
This is evident with regards to Kayak and TripAdvisor’s BookingBuddy sites (which include SniqueAway and Tingo), which performed particularly well last year. The groups acquired a 2.3 per cent and 2.2 per cent rise respectively while Expedia, which is the market leader with 31.6 per cent share, dropped six percentage points highlighting a disappointing year for the site.
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