The majority of social network users remain uncomfortable sharing their credit card details via such mediums, according to a new poll. Author: Joe Elvin
The majority of social network users remain uncomfortable sharing their credit card details via such mediums, according to a new poll.
Figures gathered by digital marketing firm Digitas have indicated that 55 per cent of web users would feel uneasy about using social media websites for online payment.
Two thirds of those over 54 years old said they would feel uncomfortable using their credit card on a social media website, whilst those with a high income were also more likely to be against it.
It would appear that, despite the rapid growth of social media websites, most web users would prefer to use tried and trusted online payment solutions at this time.
Reacting to the figures, Digitas VP of social marketing and technology Beth McCabe argued that social media websites could do with improving their reputation for being a secure location to share personal details.
She told bizreport.com: “As we enter into the next phase of social commerce, the survey findings show social networks must address security concerns.”
The poll also detailed the extent to which web users are accessing their social media networks via mobile devices such as smartphones.
According to mashable.com, the average smartphone user spends 50.7 minutes a day browsing social media websites. Computer users spend 56.7 minutes a day on average doing the same.
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