When you’re a small business owner just getting into e-commerce, you’re probably not looking for the most expensive or extravagant ways to generate more sales. Here are some simple, useful tips to boost your online store:
1) Learn From Your Online Reviews
Bad reviews can hurt, but they’re essentially to understanding your customer needs better and improving your business.
You have to give people the option to leave honest reviews on your business and use these reviews to become better.
It’s important that you don’t ignore or delete bad reviews, but show your customers that while you’re a new business, you’re trying your best to grow and put them first.
2) Build Trust
Customers need to know that you’re a safe and reliable business. Delivering great products and services is one way of building trust, the other is by ensuring that your customers’ payments are secure. Be sure to use a payment gateway to protect your customers and your business from falling victim to online fraud, which can kill your credibility as a trustworthy online business.
3) Include Estimated Delivery Times
When your customers place their orders, you should let them know when it’s likely to arrive. If it’s within reason and practicality, give your customers an option to select a delivery date.
4) Use the Best Images
Be sure to use visually striking images on your online store and social media as this can sometimes be the difference between someone purchasing and looking elsewhere. If you can, try getting a professional photographer (or look up some photography tips yourself) to ensure you have the best images of your products on display.
5) Treat All Customers as Recurring Customers
Don’t think of each customer as a one-off sale. Always consider that each new customer could potentially be a lifetime customer. In that way, remember to be proactive when communicating with them and aim to foster a community around your brand.
Using these simple, yet effective, tips can help you on your online business journey to stay competitive and boost sales.