Understanding Online Shopping in Trinidad and Tobago

Ready to start your online business? This article provides ideas to promote your brand in Trinidad and Tobago. As a beginner, it may be challenging to learn the ins and outs of the eCommerce landscape in T&T, however, if you apply proven tactics, your online business will surely thrive.

You might be wondering where to start and probably considering which platforms you should use to host your online store. Shopify, Amazon & eBay are all digital eCommerce platforms where you can showcase and sell your products online. These online marketplaces offer a lucrative opportunity to the citizens of Trinidad and Tobago to grow their brand recognition. Let’s get into this.

Top Online Shopping Stores

As an entrepreneur, your primary approach should be to boost the potential growth of your online shop. Many platforms assist business people in initiating their online proceedings to procure a great deal of income. Let’s have a look at some of the eCommerce platforms that Trinbagonian entrepreneurs and shoppers use daily.


It is a user-friendly online platform where you can buy and sell goods and services according to your preference. Shopify is a reliable tool that facilitates you to manage your marketing strategies. According to research, Shopify has enjoyed 76% growth in sales since 2021.

Based on the large number of consumers, Shopify is one of the best platforms to set up your online store in Trinidad & Tobago.

Shopify not only provides you with convenient customer support but also guarantees the opportunity for you to promote your online shop. Learn more about the avenues of e-commerce in Trinidad and Tobago.


eBay is another online marketplace with a large customer base. It is an auction site where many traders buy and sell products every day. Moreover, eBay’s drop-shipping feature equips you with the opportunity to promote your brand online.

In addition, if you are a newbie in this online shopping space and may not have enough assets to expand your business (such as investing in your own website) then online marketplaces such as eBay may be a great option because it requires less start-up capital than the other options.


Amazon is an international online shopping website. There is a great number of stores and sellers on Amazon with an increasing amount of sales each year. According to research, more than 197 million people get on their devices to visit Amazon – and for 2020 and 2021, Amazon has been in the top 5 most visited websites in Trinidad & Tobago.

Learn more about how amazon opens up growth avenues in the Caribbean.


In short, if you want to start your online shopping business venture in Trinidad and Tobago, you should consider the behaviour of your customers. When you gather this information and you see where and why your customers shop online, you can use it to your advantage and apply your knowledge to your online store.